INSIGHTS

Puig teams up with Tmall to launch scent visualizer

The Chinese fragrance market maintained a CAGR of nearly 15% from 2015 to 2020. Puig partnered
with Tmall on the newly launched Scent Visualizer platform to encourage online shoppers to invest in new scents without sampling. Innovative digital technology helps fragrance novices discover, recognize and visualize perfume scents, displaying olfactory ingredients powered by a visual library of over 1,400 ingredients and a database of 21,500 scents.

Source: Puig teams up with Tmall to launch Scent Visualiser – Global Cosmetics Newsl

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