? Making fragrance more personal: Fragrances in home care products can help create a deeper connection with brands: There is a desire to create a unique identity as 44% of US adults use fragrances that reflect their personality, 36% of UK adults consider fragrance to be the most important purchase factor for air care products.
? Enhance home experiences with fragrance: 26% of Thai adults would like to experience a customizable fragrance to suit different emotional states, 41% of US consumers are using more Aircare products for their wellness benefits like sleep and relaxation.
? Adapting fragrances for different stages of life: 45% of UK Adult Women are interested in fragrances designed to enhance mood at different stages of the menstrual cycle
? Using Technology: Better Understanding Consumer Preferences Using Neuroscience for Home Scenting.
Source: mintel
2 Responses
Technology is increasingly helping in our daily lives.
Thanks for the comment!