Boticário's new female fragrance, Her Code, innovates not only in terms of smell. The packaging, whose pump and lid were produced by Aptar Beauty, is padlock-shaped and features NFC (Near Field Communication) technology.
The padlock is made of black lacquer and is covered in a copper-like color obtained by metallization. The NFC contained in the lid is a means of exchanging data by contact between two devices, and in this case, connects the fragrance to the content hub, Her Code Hotel: an online and safe space for women to find out about pleasure .
?This is the first fragrance connected by NFC in Latin America?, explains Aptar Beauty's Digital Marketing Manager for Latin America, Mirelle Orpinelli. ?Like all new technology, NFC in packaging allows brands to communicate with consumers and provide them with unique experiences and moments.?
Boticário's new women's fragrance, Her Code, innovates on its own in terms of scent. The bottle, pump and lid manufactured by Aptar Beauty, has a canister form and contains NFC (Near Field Communication) technology.
The canada is made of black lacquer and is covered with a color similar to copper obtained through metallization. The NFC contained on the cover is a means of exchanging data by contact between two devices and, in this case, connects the fragrance with the content hub, Her Code Hotel: an online and safe space so that women can access the place.
?This is the first fragrance connected by NFC in Latin America?, explains Aptar Beauty's Digital Marketing Manager for Latin America, Mirelle Orpinelli. ?Like all new technology, NFC in packaging allows brands to communicate with consumers and provide unique experiences and moments?.
