Aptar Beauty, recognized for its innovative dispensing systems, introduces the third wave of its locally produced airless packaging. The latest additions—Sierra, Moda, and Luna—enhance the Latin American portfolio, reinforcing Aptar Beauty's commitment to sustainability and rapid delivery to market. This expansion aligns with the company's "local for local" strategy, establishing a solid operational hub in the Americas.
A Journey of Innovation
Aptar Beauty launched its first locally produced airless family in June 2023, bringing the models Hero It is Sun Available in 15, 30, and 50 ml sizes, these airless solutions offer optimal formula protection and high performance, ensuring a safe and reliable dispensing experience. The piston airless system provides 360° dispensing and a high return rate, thanks to the Alpha Premium pump module, which delivers a 150 or 240 mcl dose without metal contact, making it compatible with a wide variety of formulas.
In March 2024, a second wave was released, adding tube versions of Hero It is Sun Available in 15 and 50 ml sizes. This tube pump technology maintains the benefits of formula protection and reliable dispensing.
The latest news: Sierra, Moda and Luna
Building on previous successes, Aptar Beauty now presents Sierra, Fashion, and LunaThree airless packaging solutions with contemporary designs and sustainable features. Available in 15, 30, and 50 ml sizes, these actuators offer matte or glossy in-mold finishes and a variety of decoration options, including screen printing, hot stamping, and thermal transfer. Made primarily with recyclable PP (polypropylene) components, Sierra, Moda, and Luna are also compatible with PCR (Post-Consumer Recycled Resin).
Mirelle Orpinelli, Digital Marketing and Communications Manager at Aptar Beauty LATAM, shared her enthusiasm:
“We are pleased to introduce Luna, Moda and Sierra to our Latin American portfolio, supporting local production for brands seeking rapid market launches of sustainable, high-performance packaging.”
Benefit for Brands
1. Enhanced Brand Image: By adopting sustainable packaging solutions, brands can work towards environmental responsibility, attracting consumers.
2. Agility to Market: Locally produced airless packaging allows brands to launch new products quickly, meeting market demands and staying ahead of competitors.
3. Customization and Differentiation: With a variety of décor options and modern designs, brands can create unique and visually appealing products that stand out on the shelves.
4. Reliable Performance: High-quality airless technology ensures consistent and reliable product dispensing, increasing consumer satisfaction and brand loyalty.
Strategic Growth: ?Local to Local?
The launch of Sierra, Moda, and Luna is part of Aptar Beauty's broader "local to local" strategy, which aims to enhance collaboration and expand production capacity across the Latin American (LATAM) region. This initiative leverages a network of manufacturing facilities in Mexico, Colombia, Argentina, and Brazil, forming the Mexico and Americas Hub. This hub supports operations in Colombia, production for the North American market, and team collaboration across Latin America.