Aptar Beauty, a leading and innovative provider of dispensing solutions for beauty brands worldwide, has acquired iD SCENT, a specialist in paper-based fragrance sampling solutions that offers several sustainability features.
iD SCENT will further strengthen and expand Aptar's portfolio of fragrance sampling solutions with a paper-based 100% product, customizable for each beauty brand and fully compatible with e-commerce. iD SCENT brings unique expertise in paper-based fragrance encapsulation, along with the company's proprietary manufacturing process and assets.
iD SCENT was founded in 2004 by Michel Caffon in Lyon, France, and has developed strong expertise in scented paper technology, offering a wide range of paper samples combined with experience in olfactory longevity.
iD SCENT is a recognized player in the beauty industry and has received several awards, such as the Formes de Luxe Award in 2020 and the Cosmetiquemag Award in 2021 for its patented innovation, SCENTOUCH®, launched in 2019. The paper used in SCENTOUCH meets a number of commitments, including Forest Stewardship Council (FSC) certification.
Committed to a more circular economy
Marc Prieur, President of Aptar Beauty, said: “iD SCENT meets the growing global demand for fragrance samples that care for the planet. The combination of Aptar’s global scale with iD SCENT’s unique resources will further enable collaboration on sustainability actions and goals with our customers. iD SCENT’s offerings are made of paper, which helps promote recycling. This partnership reinforces Aptar’s commitment to supporting a more circular economy, where packaging materials can be easily recycled.”
Maxime Caffon and Julie Naso, co-CEOs of the company, added: “Since its inception, iD SCENT has developed innovations aimed at reducing the environmental impact of fragrance sampling, while remaining true to our family values. We were convinced from the start that, even though a sample is, by definition, for single use, we could make it more durable. We are proud to have met our challenge, thanks to the complementary family structure and close collaboration of our entire team! We are very pleased with the integration with Aptar because of the commercial and industrial scope, combined with our know-how, which will allow us to more quickly meet the global need for more sustainable sampling solutions.”
About iD SCENT
iD SCENT was born from Michel Caffon's aeronautical experience, especially in fragrance diffusion, together with the dynamism of his children, Julie and Maxime, who developed more sustainable fragrance sampling solutions in line with market expectations. iD SCENT is a family business where human values are paramount and innovation is at the heart of its DNA. iD SCENT designs, manufactures, and sells solutions that are doubly more sustainable due to the materials used (partially recycled and recyclable papers) and the value of use (fragrance that lasts for several months, even years). All products are made in France. iD SCENT's know-how comes in different formats (SCENTOUCH®, SCENTPAD®, SCENTDOW®, SCENTEST®) and is adapted to all fragrance sampling distribution channels (press, point of sale, training, street marketing, e-sampling). iD SCENT's ambition is to transform the market towards more sustainable sampling solutions.
